How To Plan, Measure and Achieve the Right Marketing Goals
A business jumps into the digital marketing arena with no clearly defined goal. Further down the line, it sets a goal, but its marketing campaigns aren’t getting any results. Now, the organization is trying to hit several goals, but there’s simply not enough budget to make them happen. Do any of these situations sound familiar […]
Read MoreHow to Optimize Google My Business
Does your business appear in Google search results? Learning how to optimize Google My Business (GMB), now called Google Business Profile, is the first step to ensure your potential customers and business partners can find your company quickly and conveniently online. Google My Business is a free tool that allows entrepreneurs to manage their digital […]
Read MoreHow To Build an Email Marketing Strategy in 2023
Newer online platforms have emerged, but few channels beat good old email in bringing in results. Email has become even more essential, now being used to access services like digital banking and shopping. And with 51 percent of consumers in the U.S. preferring to be reached by brands through this medium, it “continues to defy […]
Read MoreHow Much Does It Cost To Advertise on Facebook & Instagram?
Advertising on Facebook has become one of the most-used strategies in the marketer’s handbook today. With Facebook being the leading platform on social media, it’s easy to see why a business would employ a Facebook ads company and choose to include Facebook advertising in their marketing strategy. But how much does it cost to advertise […]
Read MoreHow Much Does A Website Cost?
Like a carefully laid-out physical store, a well-built website makes visiting, browsing and buying an enjoyable experience. It offers easy access to products or services, their prices and, finally, the checkout process. This channel also adds unique value, with the majority of internet users checking if a business has a website before making a purchase […]
Read MoreYour Ultimate Brand Storytelling Guide for 2023
The business landscape has never been more saturated. In order to cut through the noise, your brand must clearly and consistently share its story with the people who need to hear it. However, there is a misconception that a company’s story will only take shape as it grows. While the growth process is part of […]
Read MoreWhy Strategy Should Be the First Step of Your Digital Marketing Campaign
Modern consumers and businesses are online most of the time. So if you want to reach them and expand your customer base, you need to market yourself on the online platforms they use. However, effectively navigating today’s ever-changing digital landscape requires an extensive marketing background and knowledge of how various strategies work. Unfortunately, without digital […]
Read MoreHow To Use the Google Ads Performance Planner
In May 2019, Google Ads introduced a tool to help advertisers gather accurate and actionable insights into how specific changes could affect their account’s performance: the Google Ads Performance Planner. Since you’ve clicked on this blog, you probably want to learn more about this tool and how to use it to optimize your conversion rate […]
Read MoreHow To Use Online Reviews Effectively Through Web Design
Are online reviews trustworthy? Let’s put it this way: 93 percent of people read online website reviews and trust those reviews as much as personal recommendations. From this, we can say customers rely heavily on company and product reviews to validate a purchase decision they have made or are about to make, making online website […]
Read MoreHigh-Performing Social Media Ads for Lead Conversion
Brand recognition and user engagement are great objectives to have. But they’re just that – objectives. Ultimately, you’re doing social media marketing to generate and convert leads and maximize your return on investment (ROI). You need to be able to connect a social post or advertisement to a conversion goal on your sites, such as […]
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